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Edit File: 1744776025.M82362P816905.business141.web-hosting.com,S=46661,W=47349:2,S
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Wed, 16 Apr 2025 04:00:16 GMT Date: Wed, 16 Apr 2025 04:00:16 +0000 Mime-Version: 1.0 Content-Type: multipart/alternative; boundary="2c8c440c637266bab4ce04ee02fa49a458108f297902535f54baffaed2b0" Subject: Another reason to implement SPF/DKIM/DMARC From: Hunter <contact@mail.hunter.io> To: bdm@arsn.media X-Mailgun-Dkim: true X-Mailgun-Native-Send: true X-Mailgun-Track-Clicks: false X-Mailgun-Track-Opens: false X-Report-Abuse-To: badactor@customer.io List-Unsubscribe: <mailto:32.MRTVISTNO5KUCQKNGJHG6QKQJRVGCQKEIFNFSODXKM3XURSMLJVVG4TOIZSFGU2YMVTT2PI=@unsubscribe2.customer.io>, <https://cio-mail.hunter.io/unsubscribe/dgTJmwUAAM2NoAPLjaADAZY8wS7zFLZkSrnFdSSXeg==> List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Mailer: Customer.io (dgTJmwUAAM2NoAPLjaADAZY8wS7zFLZkSrnFdSSXeg==; +https://whatis.customeriomail.com) X-Mailgun-Variables: {"email_id": "dgTJmwUAAM2NoAPLjaADAZY8wS7zFLZkSrnFdSSXeg=="} Message-Id: <20250416040016.dfa59b7aa3ed2759@cio49840.mail.hunter.io> --2c8c440c637266bab4ce04ee02fa49a458108f297902535f54baffaed2b0 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset="utf-8" =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 = =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2= =80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2= =A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80= =8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F= =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD= =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87= =C2=AD=CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2= =80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2= =A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80= =8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F= =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD= =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87= =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 = =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C = =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2= =80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD= =8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2= =AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80= =87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0= =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C= =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F = =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD = =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 = =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2= =80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2= =A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80= =8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F= =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD We have some good news and some bad news. The bad: Based on a recent announcement ( https://techcommunity.microsoft.com/blog/m= icrosoftdefenderforoffice365blog/strengthening-email-ecosystem-outlook%E2%8= 0%99s-new-requirements-for-high%E2%80%90volume-senders/4399730?utm_campaign= =3D2025-04+Content+Newsletter&utm_content=3DVisual+format&utm_medium=3Demai= l_action&utm_source=3Dcustomer.io ), Outlook will soon require SPF, DKIM, a= nd DMARC. Non-compliant messages will first hit Junk. Gmail, however, has l= ong required full email authentication. It is consistently true that about one-third of cold email senders fail to = configure SPF, and even more don't configure DMARC. Authentication records = are crucial for improving cold email deliverability.=C2=A0 On a brighter note, if you have access to your email domain=E2=80=99s DNS s= ettings, setting up authentication is really simple. And depending on your = setup, it can take as little as 5 minutes. Don't overlook this deliverability boost! (And remember to audit your existing records on a regular basis!) Read about email authentication ( https://hunter.io/cold-email-guide/email-= authentication-protocols/?utm_campaign=3D2025-04+Content+Newsletter&utm_con= tent=3DVisual+format&utm_medium=3Demail_action&utm_source=3Dcustomer.io ) =E2=80=8AAs our State of Email Outreach ( https://hunter.io/blog/the-state-= of-email-outreach/?utm_campaign=3D2025-04+Content+Newsletter&utm_content=3D= Visual+format&utm_medium=3Demail_action&utm_source=3Dcustomer.io ) report s= hows, relevance is the single most important success factor when sending co= ld emails. Lack of relevance was named by 71% of decision makers as the leading reason= why they don't reply to cold emails. But it's not always clear how to make your messages relevant. If this resonates, then make sure you get familiar with the Value Propositi= on Canvas. This simple exercise helps bridge the gap between features and the specific= needs of your prospects. Get this right for a specific market segment, and you'll watch your reply r= ate skyrocket. Read about the Value Proposition Canvas ( https://hunter.io/cold-email-guid= e/value-proposition-canvas/?utm_campaign=3D2025-04+Content+Newsletter&utm_c= ontent=3DVisual+format&utm_medium=3Demail_action&utm_source=3Dcustomer.io ) =E2=80=8A This is the first edition of our refreshed monthly email series. Each month= , we=E2=80=99ll share insights and actionable tips on topics like: * Creative strategies and personalization techniques for more relevant outr= each. * How artificial intelligence can help drive better results. * Emerging trends, success stories, and industry benchmarks If you=E2=80=99d prefer not to receive these messages, please click here to= unsubscribe. ( http://track.customer.io/unsubscribe/dgTJmwUAAM2NoAPLjaADAZ= Y8wS7zFLZkSrnFdSSXeg=3D=3D ) =E2=80=8A=E2=80=8A ------ Follow ------ LinkedIn ( https://www.linkedin.com/company/hunter-io/?utm_campaign=3D2025-= 04+Content+Newsletter&utm_content=3DVisual+format&utm_medium=3Demail_action= &utm_source=3Dcustomer.io )Twitter ( https://twitter.com/EmailHunter?utm_ca= mpaign=3D2025-04+Content+Newsletter&utm_content=3DVisual+format&utm_medium= =3Demail_action&utm_source=3Dcustomer.io )Facebook ( https://www.facebook.c= om/EmailHunter.co?utm_campaign=3D2025-04+Content+Newsletter&utm_content=3DV= isual+format&utm_medium=3Demail_action&utm_source=3Dcustomer.io ) YouTube ( https://www.youtube.com/channel/UCAaEqu5fM-nSVvWZ656nd5g?utm_camp= aign=3D2025-04+Content+Newsletter&utm_content=3DVisual+format&utm_medium=3D= email_action&utm_source=3Dcustomer.io )Need help? Contact us ( https://hunt= er.io/contact?utm_campaign=3D2025-04+Content+Newsletter&utm_content=3DVisua= l+format&utm_medium=3Demail_action&utm_source=3Dcustomer.io ). Visit hunter.io ( https://hunter.io/?utm_campaign=3D2025-04+Content+Newslet= ter&utm_content=3DVisual+format&utm_medium=3Demail_action&utm_source=3Dcust= omer.io ) =E2=80=8A Unsubscribe ( http://track.customer.io/unsubscribe/dgTJmwUAAM2NoAPLjaADAZY8= wS7zFLZkSrnFdSSXeg=3D=3D ) =E2=80=A2 View in Browser ( http://track.custome= r.io/deliveries/dgTJmwUAAM2NoAPLjaADAZY8wS7zFLZkSrnFdSSXeg=3D=3D ) Hunter Web Services, Inc. 2810 N Church St #50754, Wilmington Delaware 1980= 2-4447 --2c8c440c637266bab4ce04ee02fa49a458108f297902535f54baffaed2b0 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="utf-8" <!DOCTYPE html><html xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D"u= rn:schemas-microsoft-com:office:office" lang=3D"en"><head><title></title><m= eta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8"/><me= ta name=3D"viewport" content=3D"width=3Ddevice-width,initial-scale=3D1"/><!= --[if mso]> <xml><w:WordDocument xmlns:w=3D"urn:schemas-microsoft-com:office:word"><w:D= ontUseAdvancedTypographyReadingMail/></w:WordDocument> <o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch><o:AllowPNG/= ></o:OfficeDocumentSettings></xml> <![endif]--><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{c= olor:inherit!important;text-decoration:inherit!important}#MessageViewBody a= {color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.de= sktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.im= age_block img+div{display:none}sub,sup{font-size:75%;line-height:0}#convert= ed-body .list_block ol,#converted-body .list_block ul,.body [class~=3Dx_lis= t_block] ol,.body [class~=3Dx_list_block] ul,u+.body .list_block ol,u+.body= .list_block ul{padding-left:20px} @media (max-width:500px){.social_block.d= esktop_hide .social-table{display:inline-block!important}.image_block div.f= ullWidth{max-width:100%!important}.mobile_hide{display:none}.row-content{wi= dth:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min= -height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hid= e,.desktop_hide table{display:table!important;max-height:none!important}} </style><!--[if mso ]><style>sup, sub { font-size: 100% !important; 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padding-right: 8px; } } </style></div></td></tr></tbody></table><table class=3D"image_block block-3= " width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"p= resentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td= class=3D"pad" style=3D"width:100%;padding-right:0;padding-left:0"><div cla= ss=3D"alignment" align=3D"center"><div class=3D"fullWidth" style=3D"max-wid= th:480px"><img src=3D"https://userimg-assets.customeriomail.com/images/clie= nt-env-85449/1744227623172_hunter_logo_white_01JRE12RBNS6PRMFG0KAMHTNXK.png= " style=3D"display:block;height:auto;border:0;width:100%" width=3D"480" alt= =3D"" title=3D"" height=3D"auto"/></div></div></td></tr></tbody></table></t= d></tr></tbody></table></td></tr></tbody></table><table class=3D"row row-2"= align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0= ;background-size:auto"><tbody><tr><td><table class=3D"row-content stack" al= ign=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pre= sentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-size:a= uto;border-radius:4px;color:#000;width:480px;margin:0 auto" width=3D"480"><= tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-table-l= space:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:3= 2px;padding-left:40px;padding-right:40px;padding-top:32px;vertical-align:to= p"><table class=3D"paragraph_block block-1" width=3D"100%" border=3D"0" cel= lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l= space:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class=3D"p= ad"><div style=3D"color:#28323b;direction:ltr;font-family:'Helvetica Ne= ue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-sp= acing:0;line-height:1.8;text-align:left;mso-line-height-alt:25px"><p style= =3D"margin:0;margin-bottom:16px">We have some good news and some bad news.<= /p><p style=3D"margin:0;margin-bottom:16px">The bad:</p><p style=3D"margin:= 0;margin-bottom:16px"> Based on a <a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVE= ptd1VBQU0yTm9BUExqYUFEQVpZOHdTN3pGTFprU3JuRmRTU1hlZz09IiwiaHJlZiI6Imh0dHBzO= i8vdGVjaGNvbW11bml0eS5taWNyb3NvZnQuY29tL2Jsb2cvbWljcm9zb2Z0ZGVmZW5kZXJmb3Jv= ZmZpY2UzNjVibG9nL3N0cmVuZ3RoZW5pbmctZW1haWwtZWNvc3lzdGVtLW91dGxvb2slRTIlODA= lOTlzLW5ldy1yZXF1aXJlbWVudHMtZm9yLWhpZ2glRTIlODAlOTB2b2x1bWUtc2VuZGVycy80Mz= k5NzMwP3V0bV9jYW1wYWlnbj0yMDI1LTA0K0NvbnRlbnQrTmV3c2xldHRlclx1MDAyNnV0bV9jb= 250ZW50PVZpc3VhbCtmb3JtYXRcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0= bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5hbCI6ImM5OWIwNWUzMDFiYjNhY2Q4ZGEwMDM= iLCJsaW5rX2lkIjoxNDM0fQ/2f71d6d1e7473f4a59119e33b1a31edfec1872520922d167c19= 14cf721c50df4" target=3D"_blank" rel=3D"noopener" style=3D"text-decoration:= underline; color: #0578d6;">recent announcement</a>, Outlook will soon req= uire SPF, DKIM, and DMARC. Non-compliant messages will first hit Junk. Gmai= l, however, has long required full email authentication.</p><p style=3D"mar= gin:0;margin-bottom:16px"> It is consistently true that about one-third of cold email senders fail to = configure SPF, and even more don't configure DMARC. Authentication reco= rds are crucial for improving cold email deliverability.=C2=A0</p><p style= =3D"margin:0;margin-bottom:16px">On a brighter note, if you have access to = your email domain=E2=80=99s DNS settings, setting up authentication is real= ly simple. And depending on your setup, it can take as little as 5 minutes.= </p><p style=3D"margin:0;margin-bottom:16px"> Don't overlook this deliverability boost!</p><p style=3D"margin:0">(And= remember to audit your existing records on a regular basis!)</p></div></td= ></tr></tbody></table><table class=3D"button_block block-2" width=3D"100%" = border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" styl= e=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" st= yle=3D"padding-top:24px;text-align:center"><div class=3D"alignment" align= =3D"center"><!--[if mso]> <v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schem= as-microsoft-com:office:word" href=3D"https://cio-mail.hunter.io/e/c/eyJlbW= FpbF9pZCI6ImRnVEptd1VBQU0yTm9BUExqYUFEQVpZOHdTN3pGTFprU3JuRmRTU1hlZz09Iiwia= HJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2NvbGQtZW1haWwtZ3VpZGUvZW1haWwtYXV0aGVudGlj= YXRpb24tcHJvdG9jb2xzLz91dG1fY2FtcGFpZ249MjAyNS0wNCtDb250ZW50K05ld3NsZXR0ZXJ= 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hMDAzIiwibGlua19pZCI6MTEwNn0/e21586cb76cf71683b95685384b479f33a9e47401da534= d755e35c9ac2f83875" target=3D"_blank" style=3D"background-color:#00569c;bor= der-bottom:1px solid #00569c;border-left:0px solid transparent;border-radiu= s:4px;border-right:0px solid transparent;border-top:0px solid transparent;c= olor:#ffffff;display:block;font-family:'Helvetica Neue', Helvetica,= Arial, sans-serif;font-size:13px;font-weight:700;mso-border-alt:none;paddi= ng-bottom:8px;padding-top:8px;text-align:center;text-decoration:none;width:= 100%;word-break:keep-all;"><span style=3D"word-break: break-word; padding-l= eft: 16px; padding-right: 16px; font-size: 13px; display: inline-block; let= ter-spacing: normal;"><span style=3D"word-break: break-word; line-height: 1= 9.5px;">Read about email authentication</span></span></a> <!--[if mso]></center></v:textbox></v:roundrect><![endif]--></div></td></tr= ></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table= class=3D"row row-3" align=3D"center" width=3D"100%" border=3D"0" cellpaddi= ng=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:= 0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content stack" ali= gn=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pres= entation" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-radius:0;co= lor:#000;width:480px;margin:0 auto" width=3D"480"><tbody><tr><td class=3D"c= olumn column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace= :0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;verti= cal-align:top"><table class=3D"divider_block block-1" width=3D"100%" border= =3D"0" cellpadding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"= mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad"><div cl= ass=3D"alignment" align=3D"center"><table border=3D"0" cellpadding=3D"0" ce= llspacing=3D"0" role=3D"presentation" width=3D"100%" style=3D"mso-table-lsp= ace:0;mso-table-rspace:0"><tbody><tr><td class=3D"divider_inner" style=3D"f= ont-size:1px;line-height:1px;border-top:1px solid #bbb"><span style=3D"word= -break: break-word;">=E2=80=8A</span></td></tr></tbody></table></div></td><= /tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><ta= ble class=3D"row row-4" align=3D"center" width=3D"100%" border=3D"0" cellpa= dding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspa= ce:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content stack" = align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"p= resentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-radius:4= px;color:#000;width:480px;margin:0 auto" width=3D"480"><tbody><tr><td class= =3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-r= space:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:40= px;padding-right:40px;padding-top:32px;vertical-align:top"><table class=3D"= paragraph_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cell= spacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-r= space:0;word-break:break-word"><tbody><tr><td class=3D"pad"><div style=3D"c= olor:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,A= rial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height= :1.8;text-align:left;mso-line-height-alt:25px"><p style=3D"margin:0">As our= <a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VBQU0y= Tm9BUExqYUFEQVpZOHdTN3pGTFprU3JuRmRTU1hlZz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGV= yLmlvL2Jsb2cvdGhlLXN0YXRlLW9mLWVtYWlsLW91dHJlYWNoLz91dG1fY2FtcGFpZ249MjAyNS= 0wNCtDb250ZW50K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD1WaXN1YWwrZm9ybWF0XHUwM= DI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwi= aW50ZXJuYWwiOiJjOTliMDVlMzAxYmIzYWNkOGRhMDAzIiwibGlua19pZCI6MTQxN30/456fa56= 10dae7a2e1fbc169df5f829f2da75ebf48f5ec426f3701f7037c47528" target=3D"_blank= " class=3D"" style=3D"text-decoration: underline; color: #0578d6;" rel=3D"n= oopener">State of Email Outreach</a> report shows, relevance is the single = most important success factor when sending cold emails. </p></div></td></tr></tbody></table><table class=3D"image_block block-2" wi= dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"prese= ntation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td cla= ss=3D"pad" style=3D"width:100%"><div class=3D"alignment" align=3D"center"><= div style=3D"max-width:400px"><img src=3D"https://userimg-assets.customerio= mail.com/images/client-env-85449/1744226959376_img_01JRE0EG9EQWAM993ZZ45G9D= CN.png" style=3D"display:block;height:auto;border:0;width:100%" width=3D"40= 0" alt=3D"" title=3D"" height=3D"auto"/></div></div></td></tr></tbody></tab= le><table class=3D"paragraph_block block-3" width=3D"100%" border=3D"0" cel= lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l= space:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class=3D"p= ad"><div style=3D"color:#28323b;direction:ltr;font-family:'Helvetica Ne= ue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-sp= acing:0;line-height:1.8;text-align:left;mso-line-height-alt:25px"><p style= =3D"margin:0;margin-bottom:16px"> Lack of relevance was named by 71% of decision makers as the leading reason= why they don't reply to cold emails.</p><p style=3D"margin:0;margin-bo= ttom:16px">But it's not always clear how to make your messages relevant= =2E</p><p style=3D"margin:0">If this res= onates, then make sure you get famili= ar with the Value Proposition Canvas.</p></div></td></tr></tbody></table><t= able class=3D"image_block block-4" width=3D"100%" border=3D"0" cellpadding= =3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;= mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"width:100%"><div = class=3D"alignment" align=3D"center"><div style=3D"max-width:400px"><img sr= c=3D"https://userimg-assets.customeriomail.com/images/client-env-85449/1744= 228560955_value-proposition-canvas_01JRE1ZCGW6TMZQ18MTYVF7FZM.png" style=3D= "display:block;height:auto;border:0;width:100%" width=3D"400" alt=3D"" titl= e=3D"" height=3D"auto"/></div></div></td></tr></tbody></table><table class= =3D"paragraph_block block-5" width=3D"100%" border=3D"0" cellpadding=3D"10"= cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-ta= ble-rspace:0;word-break:break-word"><tbody><tr><td class=3D"pad"><div style= =3D"color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica= ,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-heig= ht:1.2;text-align:left;mso-line-height-alt:17px"><p style=3D"margin:0;margi= n-bottom:16px">This simple exercise helps bridge the gap between features a= nd the specific needs of your prospects.</p><p style=3D"margin:0"> Get this right for a specific market segment, and you'll watch your rep= ly rate skyrocket.</p></div></td></tr></tbody></table><table class=3D"butto= n_block block-6" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0= "><tbody><tr><td class=3D"pad" style=3D"padding-top:24px;text-align:center"= ><div class=3D"alignment" align=3D"center"><!--[if mso]> <v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schem= as-microsoft-com:office:word" href=3D"https://cio-mail.hunter.io/e/c/eyJlbW= FpbF9pZCI6ImRnVEptd1VBQU0yTm9BUExqYUFEQVpZOHdTN3pGTFprU3JuRmRTU1hlZz09Iiwia= HJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2NvbGQtZW1haWwtZ3VpZGUvdmFsdWUtcHJvcG9zaXRp= b24tY2FudmFzLz91dG1fY2FtcGFpZ249MjAyNS0wNCtDb250ZW50K05ld3NsZXR0ZXJcdTAwMjZ= 1dG1fY29udGVudD1WaXN1YWwrZm9ybWF0XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdT= AwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJjOTliMDVlMzAxYmIzYWNkO= GRhMDAzIiwibGlua19pZCI6MTQ0OH0/b785920c88b2bd5720b133549865b64c10843b93120e= 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rder-right:0px solid transparent;border-top:0px solid transparent;color:#ff= ffff;display:block;font-family:'Helvetica Neue', Helvetica, Arial, = sans-serif;font-size:13px;font-weight:700;mso-border-alt:none;padding-botto= m:8px;padding-top:8px;text-align:center;text-decoration:none;width:100%;wor= d-break:keep-all;"><span style=3D"word-break: break-word; padding-left: 16p= x; padding-right: 16px; font-size: 13px; display: inline-block; letter-spac= ing: normal;"><span style=3D"word-break: break-word; line-height: 19.5px;">= Read about the Value Proposition Canvas</span></span></a> <!--[if mso]></center></v:textbox></v:roundrect><![endif]--></div></td></tr= ></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table= class=3D"row row-5" align=3D"center" width=3D"100%" border=3D"0" cellpaddi= ng=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:= 0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content stack" ali= gn=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pres= entation" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-radius:0;co= lor:#000;width:480px;margin:0 auto" width=3D"480"><tbody><tr><td class=3D"c= olumn column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace= :0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;verti= cal-align:top"><table class=3D"divider_block block-1" width=3D"100%" border= =3D"0" cellpadding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"= mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad"><div cl= ass=3D"alignment" align=3D"center"><table border=3D"0" cellpadding=3D"0" ce= llspacing=3D"0" role=3D"presentation" width=3D"100%" style=3D"mso-table-lsp= ace:0;mso-table-rspace:0"><tbody><tr><td class=3D"divider_inner" style=3D"f= ont-size:1px;line-height:1px;border-top:1px solid #bbb"><span style=3D"word= -break: break-word;">=E2=80=8A</span></td></tr></tbody></table></div></td><= /tr></tbody></table><table class=3D"paragraph_block block-2" width=3D"100%"= border=3D"0" cellpadding=3D"10" cellspacing=3D"0" role=3D"presentation" st= yle=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody>= <tr><td class=3D"pad"><div style=3D"color:#000;direction:ltr;font-family:&#= 39;Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weigh= t:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:= 17px"><p style=3D"margin:0"> This is the first edition of our refreshed monthly email series. Each month= , we=E2=80=99ll share insights and actionable tips on topics like:<a href= =3D"https://cio-mail.hunter.io/unsubscribe/dgTJmwUAAM2NoAPLjaADAZY8wS7zFLZk= SrnFdSSXeg=3D=3D" target=3D"_blank" class=3D"" style=3D"text-decoration: un= derline; color: #0578d6;" rel=3D"noopener"></a></p></div></td></tr></tbody>= </table><table class=3D"list_block block-3" width=3D"100%" border=3D"0" cel= lpadding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-= lspace:0;mso-table-rspace:0;word-break:break-word;color:#000;direction:ltr;= font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:1= 4px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-li= ne-height-alt:17px"><tbody><tr><td class=3D"pad"><div style=3D"margin-left:= -20px"><ul start=3D"1" style=3D"margin-top:0;margin-bottom:0;list-style-typ= e:revert"><li aria-level=3D"1" style=3D"Margin:0">Creative strategies and p= ersonalization techniques for more relevant outreach.</li> <li aria-level=3D"1" style=3D"Margin:0">How artificial intelligence can hel= p drive better results.</li><li aria-level=3D"1" style=3D"Margin:0">Emergin= g trends, success stories, and industry benchmarks</li></ul></div></td></tr= ></tbody></table><table class=3D"paragraph_block block-4" width=3D"100%" bo= rder=3D"0" cellpadding=3D"10" cellspacing=3D"0" role=3D"presentation" style= =3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr= ><td class=3D"pad"><div style=3D"color:#000;direction:ltr;font-family:'= Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:4= 00;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:17p= x"><p style=3D"margin:0">If you=E2=80=99d prefer not to receive these messa= ges, please <a href=3D"https://cio-mail.hunter.io/unsubscribe/dgTJmwUAAM2No= APLjaADAZY8wS7zFLZkSrnFdSSXeg=3D=3D" target=3D"_blank" class=3D"" style=3D"= text-decoration: underline; color: #0578d6;" rel=3D"noopener">click here to= unsubscribe.</a></p></div></td></tr></tbody></table><div class=3D"spacer_b= lock block-5" style=3D"height:25px;line-height:25px;font-size:1px">=E2=80= =8A</div><table class=3D"divider_block block-6" width=3D"100%" border=3D"0"= cellpadding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-ta= ble-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad"><div class=3D= "alignment" align=3D"center"><table border=3D"0" cellpadding=3D"0" cellspac= ing=3D"0" role=3D"presentation" width=3D"100%" style=3D"mso-table-lspace:0;= mso-table-rspace:0"><tbody><tr><td class=3D"divider_inner" style=3D"font-si= ze:1px;line-height:1px;border-top:1px solid #bbb"><span style=3D"word-break= : break-word;">=E2=80=8A</span></td></tr></tbody></table></div></td></tr></= tbody></table></td></tr></tbody></table></td></tr></tbody></table><table cl= ass=3D"row row-6" align=3D"center" width=3D"100%" border=3D"0" cellpadding= =3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;= mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content stack" align= =3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen= tation" style=3D"mso-table-lspace:0;mso-table-rspace:0;border-radius:0;colo= r:#000;width:480px;margin:0 auto" width=3D"480"><tbody><tr><td class=3D"col= umn column-1" width=3D"50%" style=3D"mso-table-lspace:0;mso-table-rspace:0;= font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical= -align:middle"><table class=3D"heading_block block-1" width=3D"100%" border= =3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m= so-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D= "padding-bottom:8px;padding-left:8px;text-align:center;width:100%"><h2 styl= e=3D"margin:0;color:#4c555e;direction:ltr;font-family:'Helvetica Neue&#= 39;,Helvetica,Arial,sans-serif;font-size:12px;font-weight:700;letter-spacin= g:normal;line-height:2;text-align:left;margin-top:0;margin-bottom:0;mso-lin= 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